RecRe: Campus Partners Campaign

My overarching focus at RecRe was creating a marketing campaign centered around the company’s campus partners. Over the course of my work, I oversaw RecRe’s social media efforts, managed its web offerings (blog posts, gated offers, landing pages, and CTAs), and created a suite of sales enablement documents. I delivered stories of user success across these channels to promote the various ways a university campus could implement RecRe’s automated rental platform on their campus.

This campaign was highly successful in attracting new users to the brand. Through LinkedIn, RecRe received over 400 new newsletter subscribers, 300 followers, and maintained an average engagement rate of 6%. On the website, I contributed 19 blogs on campus partners and adjacent higher education topics, which included CTAs to gated sales documents. Our web CTAs held a CTR of 8.5%. I also facilitated and organized a series of webinars hosted both by RecRe and higher ed organizations. These webinars were highly successful in engaging a diverse network of higher ed professionals in conversation with RecRe’s brand and offerings, with some fetching as high as 100 registrants.

Below are a few examples of the multimodal media I built and distributed to contribute to RecRe’s content marketing goals.